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How to Optimize Your WordPress Website for SEO

You’ve just built your WordPress website and you’re ready to show it off. But, if you really want to get the most out of your website, you’ll need to optimize it for SEO.Doing so will help improve your rankings in search results and drive more organic traffic to your site. Here are a few tips to help you optimize your WordPress website for SEO.

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4 MIN.

Michał Kaźmierczak

Founder & Ceo

Optimize Your URLs

Having a descriptive URL structure can help search engines and visitors to understand the content of your page better. To do this, you can use an SEO plugin like Yoast SEO to add a custom slug to your pages and posts. You can also make changes to your permalinks by going to Settings > Permalinks in the WordPress dashboard. Depending on the type of content you’re publishing, you can choose an SEO-friendly URL structure such as “/category/post-title.” This ultimately improves your ranking by making it easier for search engine crawlers to find and index your content.

Incorporate Relevant Keywords

Identifying and incorporating relevant keyword phrases into your content is key to improving SEO on WordPress sites. With the help of solutions like Moz or Google’s Keyword Planner and SEO automation tools, you can research keyword phrases that have high search volume and low competition to target in your content. This will help you create SEO-friendly content that meets the needs of your readers while driving more organic traffic to your website. And, while you should avoid keyword stuffing, it’s important to use the keywords throughout your content in a natural way. For example if someone were targeting procreate brushes they can use keywords like free brushes, unlimited brushes or a sea of brushes.

Utilize Internal Linking

In addition to external linking, using internal links is another great way to improve SEO on WordPress sites. By inserting links to other pages and posts on your website, you can direct readers within your site, make navigation easier, and retain visitors for longer. Not to mention, internal links also help search engines better understand the structure of your website and how pages on your site are related. Plus, they can increase the authority of certain posts or pages as well as help users find more content on a given topic. So don’t forget to link to other posts and pages on your website whenever it makes sense. This will also help Google better understand the relevance of a page in relation to its content. Plus, internal links provide users with a great experience when they explore your content, as each link opens up another opportunity for them to find more relevant information. Additionally, conducting regular UX audit services ensures that the internal links within your content continue to enhance the user experience by providing relevant and engaging information.

Build Content Clusters for Your Target Keywords

Content clusters are groups of related topics that revolve around a single keyword or phrase. By creating content clusters, you can ensure that each post on your website is targeting the same keyword. This will help Google understand what your page is about and how it should rank in the search results. Plus, content clusters provide more opportunities for users to explore your website and find more relevant information.

You can build content clusters by creating a content brief  for each post and using keyword research tools to identify related topics. Then, you can use these related topics to create supporting content pieces that link back to the original post. This will help add depth and richness to your page, and it will make the content more engaging for readers.

Create External Links

External linking is something that is often overlooked, but it can have a major impact on SEO. Search engine algorithms view external links as a sign of trustworthiness and authority. So, if you link out to relevant websites in your content, search engines will reward you with higher rankings.This knowledge is best possessed and implemented by an experienced  SEO professional. It’s important to make sure that you are only linking out to trustworthy websites that provide valuable information. This will help you maintain a good reputation as a reliable source of quality content. Additionally, make sure that you are not linking out to too many external websites, or else search engines may view your page as spam. When done right, external links can be an effective way to improve your SEO and increase the visibility of your website in search engine results.

Reach for Featured Snippets

While it may be difficult to get your content in the first few search results, getting featured on the Google’s Featured Snippets can help increase your visibility. Featured Snippets are a type of result that appears at the top of a page when someone searches for something specific. They include a descriptive summary and direct link to a webpage with more information about the subject. To increase your chances of appearing in a Featured Snippet, be sure to write high-quality content that answers questions and provides helpful information. Also, you need to take length into consideration, for one, basic reason – brevity. Aim for concise, keyword-rich sentences that are no more than 40 words long.

Jobber’s Electrician Salary Guide includes copy that effectively targets featured snippets, using questions in their subheadings followed by informative answers.. For example, in their Electrician Salary Guide, they have a section titled “How much money do electricians make in the United States?” followed by stats and bullet points, which is easily digestible as a featured snippet.

Clarify Your Intent

Take time to clarify your purpose and ensure that it’s well conveyed throughout your content. WordPress time tracking might be in need to see where you put the most efforts in, However, for a better result, you will need an experienced SEO specialist who can optimize your content and improve its chances of being featured in the Snippet section.  This means checking for any ambiguities or confusing language that could be misinterpreted by readers. It also helps to use action words that make it easy for people to identify what you’re trying to say.

Also, make sure that your content is relevant to the Featured Snippet topic and relates to what users are searching for. If your content fails to address their needs, it won’t be successful in getting into the Featured Snippet.

Verify Your Page Speed

No one will linger on a slow page. That’s why you’ll want to make sure that your content loads quickly and without interruption,especially on an optimised landing page designed to provide a seamless user experience. Page speed is an important factor in getting into the Featured Snippet and can affect how your content is perceived by readers.

To ensure a good page loading time, use tools like Google’s PageSpeed Insights or Google Lighthouse to analyze the performance of your page. Pay attention to the suggestions, maybe you need to compress images to improve website speed. Or any other suggestions they provide and make any necessary changes to optimize your page loading speed.

You can also use browser extensions like GTmetrix to see how your page speed compares with others in the same niche. This can help you identify and address areas of improvement in order to deliver a better experience for your readers.