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SEO
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The future of SXO - trends and forecasts for the coming years!
Published:19.08.2024
A correctly created application interface or website design by UX (User Experience) standards can improve conversion rates by 200%. However, many people do not realize this, caring only about SEO (Search Engine Optimization). If you create your site according to the spirit of SXO, i.e. SEO + UX, you will get more customers and scale your business. What, on the other hand, does the future of SXO look like? Is there still something to fight for? We check out the trends and predictions for the coming years!
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Turbocharge Your Website: A Guide to Acing Google PageSpeed Insights
Published:06.08.2024
Website speed is critical for both user experience and SEO. In fact, 53% of mobile site visitors abandon a page that takes longer than three seconds to load, while Google considers site speed a ranking factor. This guide will show you how to improve your website speed using custom development techniques without relying on pre-made templates.
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Top Page Tracking Tools
Published:03.06.2024
Utilizing page tracking tools is crucial for maximizing the effectiveness of any digital marketing campaign. Continuous optimization based on data is important, and this is where page-tracking tools prove to be invaluable. These tools offer insights into user behavior, conversion rates, and overall page performance.
In this article, we will show you some of the top page monitoring tools currently available, such as Hotjar, Clarity, Google Tag Manager, and Google Search Console. Additionally, we will explore the significance of A/B testing programs and how they can integrate into your marketing toolkit. -
Creating SEO-optimized content – a guide for WordPress blogs
Published:30.05.2024
Are you planning to set up a blog on CMS WordPress? Or have you already created it and published the first posts, but you don't see results? This tutorial is dedicated just for you. In it, we will touch on how to optimize content for SEO on WordPress blogs. Check out our post and learn the secrets of creating quality articles.
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Important Changes in Core Web Vitals
Published:27.05.2024
The stage is set for a seismic shift in the realm of SEO, and it's all about how your website performs in the eyes of the beholder – or, more accurately, the user. Google, the omnipotent gatekeeper of online search, continues to fine-tune its algorithm, and the latest buzz is all about Core Web Vitals. Understanding and adapting to these changes is no longer optional – it's a strategic imperative that can make or break your online presence.
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SXO: Integrating SEO and UX into an Optimization Strategy - 7 elements!
Published:23.05.2024
Integrating SXO into your search engine optimization strategy will help you develop a competitive advantage and maximize your SEO ROI. This is very important since 51% of website traffic is based on organic searches that guarantee the highest profits. If you want to learn what elements to pay attention to when integrating SEO and UX in your optimization strategy, be sure to read our post!
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Guide – How to effectively analyze traffic on a technology website?
Published:02.05.2024
Organic traffic is responsible for 53.3% of traffic to most websites (including those in the technology industry). This means that more than half of your customers arrive at your site via organic (free) search results. But how do you effectively analyze traffic to a technology site? Read this article and find out the details!
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How to optimize a website for SXO: A beginner’s guide
Published:30.04.2024
Optimizing a website for SXO (Search Experience Optimization) is a task that requires knowledge not only of SEO (Search Engine Optimization) but also of UX (User Experience). By implementing the right techniques, your site will be valuable from the perspective of Google's robots (aka crawlers) and users. Read our article and learn how to optimize your website for SXO!
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How to Increase Conversions by Improving Website Navigation
Published:14.03.2024
As a content marketer or a tech company, you are well aware that a website's purpose goes beyond mere aesthetics. It should be designed to offer value to visitors, ensuring a delightful user experience and effectively converting traffic into sales. Among the crucial aspects of website design, navigation stands out as one of the most significant. Regrettably, many companies tend to overlook the significance of seamless navigation, resulting in confusion and frustration for their visitors. However, by enhancing your website's navigation, you can significantly boost your conversion rate. In this blog post, we will delve into the most prevalent mistakes made by tech companies on their websites and provide valuable insights on how to steer clear of them.
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SEO optimization in WordPress – basic practices
Published:01.02.2024
Never optimized a website on WordPress? Everyone has to start at some point. In this article, we will discuss the basic SEO practices you should know about. This is a guide for beginners and intermediate users aiming to supplement their knowledge with the most important information!