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Wix vs Squarespace vs WordPress: A Comprehensive Comparison to Help You Choose the Right Platform

Having a website is no longer a luxury; it’s a necessity. Whether you’re a small business owner, a blogger, or a digital marketer, choosing the right platform for your website is crucial. The three giants in the website-building arena are Wix, Squarespace, and WordPress. Each has its own set of features, pros, and cons, making the choice a bit overwhelming. This article aims to simplify that decision by providing a comprehensive comparison of these platforms.

Read in:

5 MIN.

Michał Kaźmierczak

Founder & Ceo

Ease of Use


Wix is known for its drag-and-drop interface, making it incredibly user-friendly. Even if you have zero coding skills, you can create a visually appealing website in no time.


Squarespace also offers a drag-and-drop interface but is generally considered less intuitive than Wix. It has a steeper learning curve but offers more design flexibility.


WordPress is a bit more complex and is ideal for those who have some technical skills. While it does offer themes and plugins that simplify the process, you may need to delve into code to customize your site fully.

Customization and Flexibility


Wix offers a wide range of templates and allows for a lot of customization. However, once you choose a template, you can’t switch to another without starting from scratch.


Squarespace provides fewer templates but offers more customization options. You can switch templates without losing your content.


WordPress is the most flexible of the three, offering thousands of themes and plugins. You have complete control over your website’s code, making customization limitless.

SEO Capabilities


Wix has made significant improvements in its SEO capabilities. It now offers basic SEO settings and also allows for more advanced configurations.


Squarespace has built-in SEO features that are quite robust but not as extensive as WordPress. It does, however, offer SEO-friendly URL structures. There are also independent SEO tools for Squarespace available.


WordPress is an SEO powerhouse. With plugins like Yoast SEO, you can optimize every aspect of your site for search engines.

E-commerce Capabilities


Wix offers a range of e-commerce features including multiple payment options, tax and shipping calculations, and inventory management.


Squarespace provides a comprehensive set of e-commerce tools, including abandoned cart recovery and real-time shipping rates.


WordPress, with plugins like WooCommerce, offers the most extensive e-commerce capabilities, suitable for businesses of all sizes.



Wix offers a free plan with limited features and several premium plans ranging from $14 to $39 per month.


Squarespace doesn’t offer a free plan but has premium plans ranging from $12 to $40 per month.


WordPress itself is free, but you’ll need to pay for hosting, which can range from $3 to $25 per month, depending on your needs.

Use Cases


  • Small Businesses: Ideal for small businesses that need a simple yet effective online presence.
  • Portfolio Websites: Perfect for artists, photographers, and freelancers.
  • Blogs: Suitable for casual bloggers.


  • Creative Professionals: Ideal for architects, designers, and artists.
  • E-commerce Stores: Suitable for small to medium-sized online stores.
  • Restaurants and Cafes: Offers specialized templates and features.


  • Content-Heavy Websites: Ideal for news outlets, magazines, and educational websites.
  • E-commerce: Suitable for complex online stores.
  • Community Forums: Perfect for websites that require social features and forums.

What Should You Choose?

For Beginners

If you’re new to website building, Wix is your best bet.

For Design Enthusiasts

If design is your primary concern, Squarespace is the platform for you.

For Power Users

If you’re looking for ultimate customization, WordPress is the way to go.

For E-commerce

For small to medium-sized e-commerce stores, Squarespace offers a balanced mix of design and functionality. However, for large-scale e-commerce, WordPress with WooCommerce is more suitable.


If SEO is a major concern, WordPress stands out with its advanced capabilities.

For Budget-Conscious Users

Wix offers a free plan, WordPress requires investment in hosting, and Squarespace offers a 14-day free trial.


Choosing between Wix, Squarespace, and WordPress depends on various factors including your skill level, design preferences, SEO needs, and the type of website you’re building. By understanding the use-cases and your own needs, you can make an informed decision that will serve you well in the long run.