Success Story
Smoobu
Transforming Smoobu’s digital presence into a scalable, SEO-strong, and conversion-optimized platform that supports multilingual content, lead generation, and ongoing product growth.
About Smoobu
Smoobu is a Berlin-based SaaS company offering vacation rental property owners a powerful tool to list and manage their apartments across multiple booking platforms. Their product simplifies the rental process by allowing users to manage all listings from one place, making it a go-to solution for efficiency-driven hosts.
Timeline
1500 working hours from the project’s launch till its release
project's START
May 2024
Project's launch
February 2025
ongoing support
February 2025 - till now
Project’s scope
As the company expanded its platform and entered new markets, it needed a modern and consistent digital presence that would reflect the quality of its offering, scale with its multilingual content, and support lead generation at every step. They sought a long-term development partner capable of working flexibly under tight timelines, while ensuring that their online infrastructure remained SEO-strong, conversion-focused, and future-ready.
We handled full frontend coding of the new website in line with the updated design system. The scope included:
Rebuilding the website from scratch
Migrating multilingual blog content while preserving SEO structure
Creating reusable modules and templates for product pages
Integrating CRM tools for lead capture and management
Implementing a tool for automatic multilingual translations (now supporting 8 languages)
Iterating on homepage variants based on real-user tests
Supporting Smoobu’s marketing team with flexible pricing page design and CTA optimization
Challenges and solutions
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01.
Preserving SEO during large-scale content migration
One of the most critical aspects of the project was migrating over 1400 blog articles and travel guides - across multiple language versions - without losing their strong SEO performance. Each post had a carefully structured hierarchy of headings, metadata, internal linking, and visual assets that needed to be replicated one-to-one in a completely new environment. Even small deviations could have led to traffic loss, so the migration process had to be both precise and SEO-aware.
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02.
Tight deadlines and fast delivery cycles
The project was time-sensitive due to an upcoming soft launch. We had to move fast, deliver incrementally, and make sure the live user experience was stable and smooth - even while the site was being developed and iterated. That required exceptional project coordination, sprint planning, and responsiveness from both teams.
Summary
Business value delivered
Improved conversion rates through CTA optimization
During the design and development phase, we placed strong emphasis on call-to-action placements and we still do A/B-testing of different variants of the homepage. This data-driven approach helps boost conversions, reduce bounce rates, and improve the overall user journey from landing page to signup.
Unified brand experience across web and product
By aligning the website’s frontend with the design language of the application, we created a visually and functionally consistent user experience. This cohesion builds trust, simplifies onboarding, and gives the impression of a seamless, all-in-one digital product.
Faster and more efficient content management
The implementation of flexible, reusable templates and content blocks allowed the client’s internal team to quickly build new product and service pages without developer involvement. This self-sufficiency reduced time-to-market for new offerings and enabled more agile content updates.
Scalable multilingual infrastructure
With support for eight language versions and a built-in tool for automated translation, the client can now localize their pages with just a few clicks. This streamlined setup drastically reduced localization overhead and opened the door to faster market expansion.
Enhanced lead management and sales enablement
We integrated custom contact forms with the client’s CRM system, enabling automated lead routing, tagging, and segmentation. This setup improved data quality and empowered the sales team to act on leads quickly and with more context.
Flexible and future-proof pricing pages
The redesigned pricing section was made fully editable and easy to update as the business evolves. It now supports more dynamic content, better explains the value proposition, and is more adaptable to market or strategy changes.
Ongoing delivery of new features and improvements
The project didn't stop at launch. We continue to work with the client in sprints, regularly introducing new features, testing hypotheses, and iterating based on user feedback. This guarantees long-term value delivery and a strong foundation for future growth.
Outcome
The website now reflects a modern, clean aesthetic aligned with the product's new visual direction. It supports fast iterations and continuous delivery of new features, with multiple sprint cycles already completed and more planned. Through close collaboration on Slack, responsive communication, and proactive problem-solving, our team became an extension of the client’s own. This partnership continues to drive fast and meaningful improvements in their digital presence, with real-time testing and user feedback shaping future development.
