OFF Festival
A unique end-to-end festival website – future-proof, easily managed, with outstanding design.
About OFF Festival
OFF Festival is one of the largest alternative music festivals in Poland, held annually since 2006 in Silesia. Its organizer and creative director is Artur Rojek – a singer and a former leader of Myslovitz and Lenny Valentino bands. The festival attracts tens of thousands people every year and hosts some of the most renowned alternative musicians from around the world.
Timeline
300 working hours from the project’s launch till its final release
project’s launch
January 2022
in progress
January 2022 – March 2023
Go-Live
March 2023
Business needs and goals
Our client’s business goal was creating an end-to-end music festival website with unique design that would stand out from other similar online showcases. It needed to be universal and serve the company for the years to come. That’s why we had to anticipate possible future requirements and functionalities, like changing the leading colour or the theme
Project’s scope
We started our cooperation with a workshop to get a closer look at the client’s needs. As a result, we created mockups on unique views for varied types of subpages. Then, after they’ve been accepted, we started creating graphic designs as a starting point for creating the website. After final corrections, we were able to commence the process of implementation.
UX design
UI design
WordPress
development
FUNCTIONALITIES
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01.
Linking to the eBilet ticket platform
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02.
Filtering the lineup by stages and days
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03.
Edited timeline with the ability to insert quotes and view previous editions
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04.
Festival countdown timer
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05.
News presenting 8 newest posts
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06.
Language change
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07.
Option to upload loop video in the background on all pictures in the hero section
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08.
Displaying 1:1 front-end view in CMS back-end, to see all the changes live
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09.
A lot of global fields that affect the content on different subpages, e.g. the possibility of a global color change
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10.
As few external plugins as possible
Development
Challenges and solutions
Adjusting the appearance of the website to a variety of content within a small amount of functionalities
Reconciling the convenience and ease of managing the website with a distinctive design
Well thought out UX design that allowed us to identify with a recipient difficult to define
Summary
Business enhancement
SEO compliance
The website is well optimized and thus gets high ranks in search engines and can be easily tracked by all the people interested in the festival.
Sales effectiveness
A modern and enticing music festival showcase presents all the necessary information and is a great starting point to purchasing a ticket.
Ease of management
The website can be easily managed – it’s simple, intuitive and user-friendly. Editing and adding new content goes seamlessly with a few clicks.
Future-proof
The website is prepared to grow and change with the next editions of the festival. It can be developed freely according to the client’s new requirements.
Outcome
The website has been honored in 3 prestigious web design competitions: CSSREEL Featured, CSS Winner Site of the Day and Awwwards Honorable Mention. It was also appreciated by the festival fans, gaining a large audience before the festival began.
