SaaS success story
Nethansa
Fully editable and flexible website for SaaS platform, supporting the process of conversion, and ready for future growth.
About Nethansa
Nethansa is a SaaS platform that enhances the process of sales on Amazon and Kaufland.de, allowing for automation and integration, managing product prices, making sales forecasts, and controlling orders. The solution is dedicated to brand owners and Amazon vendors.
Timeline
480 working hours from the project’s launch till its final release
Development phase
October 2021 – January 2022
Go-live
February 2022
Ongoing support
February 2022 – till now
Project’s scope
Our Client wanted to refresh the visual layer of their website which was unattractive, had an outdated CMS, and didn’t go hand in hand with the platform’s dynamic development. The UI layer required creating a dedicated design system and a visual identification.
Nethansa started off with meeting with the UX team and having a content mapping workshop with analyzing current website and sales funnels, which resulted in developing the wireframes.
The website needed to be bilingual and legitimize the activities of a global brand. The Client had some experience in using WordPress – that’s why they knew what required changes and we could address their needs.
Front-end implementation
WordPress CMS with live editor
Multilingual website
SEO optimization
Content migration
Development
Challenges and solutions
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01.
Content migration
We migrated over 100 posts from the previous WordPress site to the new one, along with their content, internal linking, media, categories, authors, and tags. Old blog entries are already embedded in the style of the new site and didn’t require any help from the content editors. The migration concerned both language versions with the maintenance of their translational relations.
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02.
Integration with HubSpot
We built a dedicated space in WordPress for the integration with HubSpot. Created modules allowed integrating HubSpot forms with our code which enabled the Nethansa team to work seamlessly with the tool they already know and like, automating the effects of their work in WordPress.
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03.
Maintaining SEO power
We cooperated with an external agency hired by the Client throughout the whole development process. They audited the implemented SEO solutions and made sure that they meet all the requirements. Our work involved transferring all the SEO power to the new site.
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04.
Iterative manner of work
The development started along with the UI design, and we worked simultaneously nearly till the end of the project. All the parties engaged shared a common Basecamp channel to streamline the ongoing acceptance process of graphic ideas and implementation. Our team was responsive, agile, and provided a quick reaction to changes, even after the deployment.
Summary
Business enhancement
Bespoke pricing page
Fully flexible, customizable pricing available in two language versions – editable, modular, and adjustable to varied marketing promotions, e.g. Black Friday.
Editability
The website is entirely editable. It’s clean, custom-made, and provides a set of dedicated modules.
Landing pages
The website gives a possibility to swiftly create different landing pages using ready-made modules. It’s quick, dynamic, and efficient.
New visual identity
The Client gained a new visual identity coherent with their dynamic growth. Now, the website matches the company’s ambitions and supports the goal of conquering global markets.
Outcome
Nethansa was provided with a fresh website within only three months after the workshops, fulfilling the goal of launching it before the scheduled deadline. They gained an abreastly developed, fully controlled platform with great feedback from their clients and stakeholders.
Our companies are still in touch – we guarantee full support, new features implementation, and constant development.
