That’s why the WordPress vs Wix debate feels a lot like comparing IKEA vs LEGO. Wix gives you ready-made furniture you can assemble quickly, but you’ll never change the shape of that table. WordPress is the endless box of Lego bricks: more complex at first, but you can build almost anything.
Wix vs WordPress: Side-by-Side in 2025
| Feature | Wix | WordPress |
| Pricing | Subscription-based: from $17/month to $159/month for Business Elite. Enterprise plan available on request. | Open source. Hosting + development costs vary — from small sites to enterprise-level platforms. |
| SEO | Basic SEO features, but limited technical control. | Full SEO flexibility, advanced optimization, plugins like Yoast or RankMath. |
| Ease of Use | Drag-and-drop builder with ready-made templates. | Steeper learning curve, but unlimited customization. |
| Integrations | App Market + Enterprise-level integrations (multi-site dashboards, SSO, advanced analytics). | Massive plugin ecosystem, custom APIs, endless integrations for SaaS/enterprise. |
| Performance | Solid speed for small sites, limited optimization options. | Full control (server choice, caching, CDN) — scalable for large platforms. |
| Design | Pre-built templates, easy to style but less flexible. | Unlimited design freedom — from custom themes to full Figma-to-code builds. |
| Enterprise | Wix Enterprise: tailored solutions, dedicated support, advanced marketing & security tools. | WordPress VIP & custom enterprise setups with complete backend flexibility. |
| Security | Managed by Wix | Depends on hosting + dev team. Can reach enterprise-grade security. |
Wix: Quick Setup, Growing Ambitions
Wix is known for its drag-and-drop interface, making it accessible for beginners and businesses without in-house developers. It’s fully hosted, so you don’t have to worry about servers or updates. In recent years, Wix Enterprise has been introduced to target larger companies with multi-site management, single sign-on (SSO), and advanced analytics.
Pros of Wix
- Easy drag-and-drop builder.
- All-in-one hosting and security.
- Clear, predictable pricing.
- Enterprise support available.
Cons of Wix
- Limited flexibility for advanced SEO.
- Restricted customization compared to open-source solutions.
- Higher long-term costs for scaling businesses.
WordPress: The Flexible Ecosystem
WordPress is more than a CMS — it’s the foundation for scalable digital platforms. It powers everything from blogs to enterprise SaaS websites, offering complete control over performance, SEO, and integrations.
With solutions like WordPress VIP, it has become a trusted choice for enterprises and publishers that need flexibility without limits.
Pros of WordPress
- Full control over design, SEO, and infrastructure.
- Massive plugin and integration ecosystem.
- Scales from small sites to enterprise platforms.
- Supported by a global developer community.
Cons of WordPress
- Requires professional setup and maintenance.
- Hosting and security depend on your provider.
- Higher entry effort compared to drag-and-drop builders.
WordPress vs Wix: Pricing Comparison
Pricing is one of the most common deciding factors. Wix uses a subscription model:
- Standard plans start around $17/month.
- Business-focused plans go up to $159/month.
- Enterprise pricing is negotiated individually.
WordPress is technically free, but costs depend on hosting, plugins, and development:
- Hosting starts from $2/month.
- Professional builds for businesses can reach even $30,000 or more
- Enterprise SaaS projects are also negotiated individually.
In practice, Wix offers predictable short-term costs, while WordPress adapts to your budget as you scale.
WordPress vs Wix: Pricing Table
| Plan Type | WordPress | Wix |
| Core software | Free | Included in all plans |
| Hosting | $2–$70/month (varies by provider) | Included in subscription |
| Entry-level plan | ~$25–$70/month with managed hosting | Standard – $17/month |
| Business plan | ~$25–$70/month with managed hosting + plugins | Business – up to $159/month |
| Professional build | Custom development up to $30,000+ | Not available (template-based only) |
| Enterprise plan | ~$2,000+/month (WordPress VIP with SLAs & enterprise support) | Custom pricing (negotiated individually) |
What Are the Key Differences Between WordPress and Wix?
The biggest difference between WordPress and Wix lies in control and scalability. Wix is designed as an all-in-one, managed solution with predictable pricing and quick setup, while WordPress gives you complete flexibility over design, infrastructure, and SEO. For small businesses, Wix can be a simple choice. For SaaS and enterprise companies, WordPress is more powerful because it adapts to complex content structures, integrations, and long-term growth.
Which One to Choose: WordPress or Wix?
If you want a straightforward website with minimal technical involvement, Wix is a strong option. But if your company is planning to scale, publish content at volume, or integrate advanced marketing tools, WordPress is the smarter choice. SaaS and enterprise teams usually find WordPress better aligned with their growth goals.
Which CMS Is Better for Enterprise: WordPress or Wix?
For enterprise-level projects, WordPress has a clear advantage. It can handle multilingual setups, custom integrations, and massive content libraries. Wix Enterprise exists and offers dedicated support, but its flexibility is still limited compared to what WordPress VIP or a custom WordPress build can deliver.
Is WordPress Better than Wix for SaaS?
Yes, WordPress is better than Wix for SaaS. It scales with growing product websites, integrates seamlessly with CRMs, analytics, and marketing automation, and provides advanced SEO control. Wix Enterprise can cover the basics, but it rarely meets the demands of SaaS teams that depend on performance and flexibility.
Which Is Better for SEO: WordPress or Wix?
WordPress is better for SEO than Wix because it offers complete control over URL structures, metadata, schema, internal linking, and Core Web Vitals optimization. Wix provides built-in SEO tools, but they are limited when compared to the advanced configurations possible with WordPress.
Should You Switch from Wix to WordPress?
Switching from Wix to WordPress makes sense if your business is growing and you need more flexibility. Companies often migrate when they outgrow Wix’s templates, want more advanced SEO, or require custom functionality. With the right partner, such as Fooz Agency, the migration process can be seamless while preserving rankings and performance.
Do Professional Web Designers Use Wix or WordPress?
Most professional designers and agencies prefer WordPress because of its flexibility and ability to support enterprise-grade projects. Wix is typically chosen by small businesses or individuals who need a quick solution without advanced customization.
What Is the Market Share of WordPress Compared to Wix?
As of 2025, WordPress powers over 40% of all websites worldwide, while Wix holds around 3%. This reflects WordPress’s dominance in both small business and enterprise markets, while Wix remains a popular option for smaller, self-managed websites.
Need Help Choosing Between WordPress and Wix?
Both platforms have their place, but the right choice depends on your goals. Wix is great for speed and simplicity, but WordPress provides unmatched scalability for SaaS and enterprise. At Fooz Agency, we help tech companies and digital publishers build high-performance WordPress websites that don’t just look good — they’re built for growth. If you’re considering a move or planning your next big build, our team can guide you through the process.
Natalia Barańska
Marketing Specialist