SEO

Choosing the right plugins can enhance performance, security, and usability—but should you go for free solutions or invest in premium plugins? This guide covers five powerful free plugins and five premium tools that will help you get the most out of WordPress in 2025.

Modern websites must fully meet user expectations, including loading speed. This factor has a significant impact on how users explore a given website, which in turn affects user experience and even conversion rates. How does a website’s smooth performance and loading speed influence SXO and conversion rates? How can these parameters be improved?

A correctly created application interface or website design by UX (User Experience) standards can improve conversion rates by 200%. However, many people do not realize this, caring only about SEO (Search Engine Optimization). If you create your site according to the spirit of SXO, i.e. SEO + UX, you will get more customers and scale your business. What, on the other hand, does the future of SXO look like? Is there still something to fight for? We check out the trends and predictions for the coming years!

Website speed is critical for both user experience and SEO. In fact, 53% of mobile site visitors abandon a page that takes longer than three seconds to load, while Google considers site speed a ranking factor. This guide will show you how to improve your website speed using custom development techniques without relying on pre-made templates.

Utilizing page tracking tools is crucial for maximizing the effectiveness of any digital marketing campaign. Continuous optimization based on data is important, and this is where page-tracking tools prove to be invaluable. These tools offer insights into user behavior, conversion rates, and overall page performance.
In this article, we will show you some of the top page monitoring tools currently available, such as Hotjar, Clarity, Google Tag Manager, and Google Search Console. Additionally, we will explore the significance of A/B testing programs and how they can integrate into your marketing toolkit.

Are you planning to set up a blog on CMS WordPress? Or have you already created it and published the first posts, but you don't see results? This tutorial is dedicated just for you. In it, we will touch on how to optimize content for SEO on WordPress blogs. Check out our post and learn the secrets of creating quality articles.

The stage is set for a seismic shift in the realm of SEO, and it's all about how your website performs in the eyes of the beholder – or, more accurately, the user. Google, the omnipotent gatekeeper of online search, continues to fine-tune its algorithm, and the latest buzz is all about Core Web Vitals. Understanding and adapting to these changes is no longer optional – it's a strategic imperative that can make or break your online presence.

Integrating SXO into your search engine optimization strategy will help you develop a competitive advantage and maximize your SEO ROI. This is very important since 51% of website traffic is based on organic searches that guarantee the highest profits. If you want to learn what elements to pay attention to when integrating SEO and UX in your optimization strategy, be sure to read our post!

Organic traffic is responsible for 53.3% of traffic to most websites (including those in the technology industry). This means that more than half of your customers arrive at your site via organic (free) search results. But how do you effectively analyze traffic to a technology site? Read this article and find out the details!

Optimizing a website for SXO (Search Experience Optimization) is a task that requires knowledge not only of SEO (Search Engine Optimization) but also of UX (User Experience). By implementing the right techniques, your site will be valuable from the perspective of Google's robots (aka crawlers) and users. Read our article and learn how to optimize your website for SXO!