Success Story

OFF Festival

A unique end-to-end festival website – future-proof, easily managed, with outstanding design.

OFF Festival
CMS DEVELOPMENT FRONT-END UX&UI

About OFF Festival

OFF Festival is one of the largest alternative music festivals in Poland, held annually since 2006 in Silesia. Its organizer and creative director is Artur Rojek – a singer and a former leader of Myslovitz and Lenny Valentino bands. The festival attracts tens of thousands people every year and hosts some of the most renowned alternative musicians from around the world.

Timeline

300 working hours from the project’s launch till the final release
Project’s launch
January 2022
In progress
January 2022 – March 2023
Go-live
March 2023

Business needs and goals

Our client’s business goal was creating an end-to-end music festival website with unique design that would stand out from other similar online showcases. It needed to be universal and serve the company for the years to come. That’s why we had to anticipate possible future requirements and functionalities, like changing the leading colour or the theme.

Project’s scope

We started our cooperation with a workshop to get a closer look at the client’s needs. As a result, we created mockups on unique views for varied types of subpages. Then, after they’ve been accepted, we started creating graphic designs as a starting point for creating the website. After final corrections, we were able to commence the process of implementation.

UX design

UI design

WordPress development

FUNCTIONALITIES

01. Linking to the eBilet ticket platform
02. Filtering the lineup by stages and days
03. Edited timeline with the ability to insert quotes and view previous editions
04. Festival countdown timer
05. News presenting 8 newest posts
06. Language change
07. Option to upload loop video in the background on all pictures in the hero section
08. Displaying 1:1 front-end view in CMS back-end, to see all the changes live
09. A lot of global fields that affect the content on different subpages, e.g. the possibility of a global color change
10. As few external plugins as possible

Development

Challenges and solutions

Adjusting the appearance of the website to a variety of content within a small amount of functionalities
Reconciling the convenience and ease of managing the website with a distinctive design
Well thought out UX design that allowed us to identify with a recipient difficult to define

Summary

Business enhancement

SEO compliance

The website is well optimized and thus gets high ranks in search engines and can be easily tracked by all the people interested in the festival.

Sales effectiveness

A modern and enticing music festival showcase presents all the necessary information and is a great starting point to purchasing a ticket.

Ease of management

The website can be easily managed – it’s simple, intuitive and user-friendly. Editing and adding new content goes seamlessly with a few clicks.

Future-proof

The website is prepared to grow and change with the next editions of the festival. It can be developed freely according to the client’s new requirements.

Outcome

The website has been honored in 3 prestigious web design competitions: CSSREEL Featured, CSS Winner Site of the Day and Awwwards Honorable Mention. It was also appreciated by the festival fans, gaining a large audience before the festival began.

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