Creating unique page layouts using Gutenberg Blocks

A compelling, unique page layout can set your website apart, making it more engaging for users and more effective in achieving business goals. This is especially significant for WordPress websites, given the platform’s widespread use and customizability. Today, we will tell you how leveraging Gutenberg blocks to create custom page layouts will make your website stunning and enhance functionality and user experience!

Read in:

2 MIN.

Natalia Barańska

Marketing Specialist

Gutenberg Blocks and Their Role in Custom WordPress Development

Gutenberg has changed how we create and personalize websites thanks to its flexibility. Unlike the traditional editor, which relies heavily on text and shortcodes, Gutenberg uses blocks to create dynamic and adaptable content layouts. Each block performs a distinct function – whether it’s a paragraph, an image, a gallery, or even slightly more complex elements such as buttons and columns. Instead of focusing on complex HTML code, Gutenberg offers a simple interface in which each content element is represented by a separate block. For example, the paragraph block allows you to add text and format it, while the image block allows you to insert a graphic and adjust its size and settings. In addition, Gutenberg has more complex blocks such as columns, which allow you to design multi-column layouts on a page. Each block has its own collection of settings and options, which may be customised based on individual preferences.

This modular methodology has simplified the process of creating complex page designs without touching a line of code.

Why is it easier to build websites with Gutenberg?

You can build pages with blocks containing different types of content, allowing you to “produce” your layout. With a WordPress agency, you don’t have to be a developer to do that. With Gutenberg, developers can create custom blocks that encapsulate specific functionalities. These blocks can then be easily reused across multiple pages and posts, ultimately saving time and ensuring consistency throughout a website. Additionally, this modular approach ensures that any updates made to a block’s code will automatically propagate across all instances, thereby reducing maintenance efforts. Of course, you can use default blocks to do everything by yourself, but with WordPress agency in hand they are able to expand it even more and adjust it to your expectations.

Functions available in Gutenberg

  • Default blocks: Gutenberg has a variety of built-in blocks such as text, image, header, button, picture gallery, and table.
  • Drag and Drop: The Gutenberg editor allows you to effortlessly change blocks on your page. To reorganise or move a block, simply drag & drop it to a different location on the page.
  • Block personalisation: Each block has its own set of options that enable you to change its appearance and behaviour. You may customise the size, colour, font, position, and many other elements of your content.

Benefits for Companies with Gutenberg

Enhanced Content Creation

Gutenberg has ushered in a new era of content creation with its block-based approach. This innovative method breaks content into individual blocks, providing a more intuitive way to craft compelling narratives. Companies can now effortlessly create layouts without the need for coding, integrating multimedia elements that appeal to consumers.

Advanced Customization Options

With custom blocks, companies can achieve unparalleled levels of customization in their WordPress sites. This allows for a bespoke website tailored to meet brand and business objectives while still maintaining the ease of updating and publishing content.

Enhancing User Experience

The block-based editor allows for a more interactive and visually engaging content creation process. Users can easily drag and drop blocks and see real-time previews of their changes. This simplifies the editing process and empowers users to experiment with different designs. Thanks to Gutenberg, WordPress agency is able to create everything you want from your layout. You can have fun with the layout and change it according to your preferences and your audience.

Looking to the Future

The future of custom WordPress development with Gutenberg looks promising. With continuous updates and an active developer community, Gutenberg is set to introduce even more advanced features and capabilities.

Gutenberg is the heart of a project called Full Site Editing, which allows you to use blocks in all areas of your site, including the header, footer, sidebar, and other global features. Full site editing was created with the expectation that users would be able to build their complete website using the Gutenberg editor. In short, this is a “custom theme” for your website in a full site editor.

What’s more, WordPress co-founder Matt Mullenweg believes Gutenberg is the future of the platform. He states on X that:


If this trend continues, Gutenberg will undoubtedly dominate future WordPress development. As a result, a significant amount of people will choose Gutenberg for their website.