Success Story
Insights24
A fast, flexible, and high-performing website that empowers Insights24 to capture leads, scale marketing efforts, and seamlessly adapt to evolving business needs.
About Insights24
Insights24 specializes in transforming vast amounts of online data into actionable business intelligence. By analyzing billions of digital conversations, they provide tailored insights in areas such as market intelligence, competitive analysis, marketing performance, customer experience, and product development. Their services are designed to help businesses make informed decisions, enhance strategies, and maintain a competitive edge in the market.
Timeline
520 working hours from the project’s launch till its final release
Project’s launch
July 2024
website release
October 2024
working on blog and case study sections
October - December 2024
constant development
December 2024 - till now
Business needs and goals
Insights24 needed a fast, flexible website that could support their rebranding efforts and go live quickly. It had to allow easy creation of landing pages, allowing marketers to build and launch new layouts in minutes. It also required high optimization to guarantee fast loading times and strong SEO, as well as a gated content system crucial for capturing leads.
Design implementation & coordination
Agile development process
Implementation of reusable content blocks
Performance optimization
Gated content system
User experience enhancements
Development
Challenges and solutions
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01.
Design integration & agile collaboration
The design, provided by an external agency, was still evolving when development began. Ongoing collaboration and iterative feedback between the teams allowed for seamless integration and real-time refinements.
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02.
Flexible & scalable landing page system
The website’s reusable content blocks enabled the marketing team to create and update landing pages independently, streamlining campaign launches and content updates. This flexibility accelerated workflows, reduced reliance on developers, and optimized resource allocation.
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03.
High-performance optimization
The site was optimized for top Google PageSpeed performance, delivering faster load times, stronger search engine visibility, and higher conversion rates through an improved user experience.
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04.
Gated content for lead generation
Access to reports and insights was gated behind a contact form, capturing high-quality leads and expanding the customer database for targeted follow-ups and deeper engagement.
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05.
Enhanced user experience with microinteractions
Subtle animations and microinteractions were integrated to enhance navigation and create a more engaging, polished user experience, leading to increased interaction and a more seamless digital journey.
Summary
Business enhancement
Intuitive navigation & easy access to reports
Previous website was very limited and didn’t present enough information about offered products. Now, a customer can use the knowledge from a regularly updated blog and an inspiration section – they both help in choosing the right model and are a real content boost when it comes to DRE’s products online presentation.
SEO-optimized structure for better visibility
The site’s architecture was designed with advanced SEO optimization, simplifying ongoing efforts and improving search visibility.
B2B-focused lead generation
Form submissions were restricted to corporate domains, allowing only verified business users to access gated content. This targeted approach strengthened lead quality and aligned with the site's B2B focus.
User-friendly CMS for efficient content management
The CMS is designed for ease of use, with the flexible block-based design which allows content elements to be used across different sections, maintaining both functionality and visual consistency.
Outcome
The redesigned Insights24 website provides a scalable and efficient digital platform that supports business growth and enhances user engagement. It enables seamless content management, streamlines lead generation, and strengthens brand positioning. With a focus on performance and flexibility, the site allows for continuous adaptation to evolving marketing and business needs, providing long-term value.
The project was led by an all-female team, with project managers on both sides and a developer handling the build. It was a great example of diversity in tech, creating a collaborative space where strong leadership and teamwork drove the project forward.
