Building Custom WordPress Sites From Scratch: Is It Worth it?

Building custom WordPress sites from scratch can be a daunting task for a business owner, but it offers several benefits that make it worth considering.This time, we’re about to discuss the benefits and challenges of building a custom WordPress site from scratch and why it can be a great choice (or not) for companies looking to establish a strong online presence.Stay with us, and let’s go!

Read in:

5 MIN.

Michał Kaźmierczak

Founder & Ceo

The Benefits of Building Custom WordPress Sites from Scratch

Building a custom WordPress website from scratch offers several benefits that can help your business. While it may not be the best choice for everyone, it’s always important to consider all of the factors when making an informed decision about your development process.

✅ Control over design and functionality

First and foremost, building a tailored site from scratch gives you complete control over the design and functionality of your page. 💪

You can create a custom theme that, for example, aligns with your brand identity and domain, has one primary color, and many extra plugins. Therefore, it will set you apart from your competitors. With such a custom design phase, you can ensure that your website is unique and stands out on the crowded Internet. 

✅ Greater customization options

Additionally, you can adjust the features and functionalities of your site to meet your specific needs. You can design with options that will enhance the page and create a unique design that reflects your brand and showcases your products or services. 

You can also adjust your design for your specific target audience. For example, choose the right typography, colors, layout, background images, menu tabs, navigation links, install buttons, and many more elements to appeal to your respondents. Also, take advantage of custom landing pages that cater to the specific interests of your audience, leading to higher engagement and conversion rates.

✅ Flexibility in the future

One of the biggest advantages of building a tailored WordPress site from scratch is the flexibility it offers in the future. As your business evolves, so do your web needs. 

A custom site can be easily modified and updated over time to keep up with your changing needs. This allows your page to grow and adapt as your business grows.

✅ Improved website performance

Another benefit of building a custom web from scratch is improved performance. A customized design and development process can ensure that your page is optimized for speed and efficiency, leading to faster load times and a better user experience. 

Improved web performance not only benefits your users but can also positively impact your search engine rankings through ongoing site maintenance.

✅ Improved SEO

Speaking of search engine rankings, building a custom site from scratch can also improve your website’s SEO. By optimizing the design and development process for SEO, you can improve your web’s visibility in search engine results pages (SERPs) and attract more organic traffic. Therefore, take advantage of SEO plugins and extra features.

But that’s not all because, with a custom WordPress site, you have the ability to integrate additional functionality that can further improve your web, such as:

  • plugins for social media sharing,
  • add-ons for blog posts optimization,
  • publish buttons,
  • email marketing tools,
  • contact and opt-in forms,
  • etc.

The Challenges of Building Custom WordPress Sites

Of course, building a custom WordPress site from scratch does come with some challenges. It requires development expertise, and many issues with plugins and themes can arise during the design and development process. 

However, with the help of an expert team, these challenges can be overcome, and the end result is a unique web that perfectly fits your business needs. But about that in a moment.

So, the potential difficulties that a business owner may face when building a custom page are:

❌ Technical expertise required

One of the biggest problems of building a tailored site is the technical expertise required. It requires knowledge of programming languages such as PHP, HTML, and CSS. 

While pre-made themes are available, creating such a design involves advanced knowledge and experience. A business owner can opt to take online courses to learn design skills or hire a professional agency.

Without this knowledge, it can be impossible to build a custom theme or to create custom post types and custom CSS. 

❌ Time and resources needed

Time and resources needed are other challenges when building a tailored WordPress site. Creating a web requires a significant investment of time and resources. The design process alone can take several weeks or even months, depending on the complexity of the project. You also need to take into account the constant care of the page, as you can’t afford occasional maintenance.

Additionally, such webs on the WordPress content management system may require additional plugins, the installation of which will increase overall development time and costs.

❌ Potential for errors and bugs

Compatibility issues with plugins and themes can also arise during the design and development process. If you don’t have enough knowledge, you may not know if the plugins work properly, and this can lead to common errors, bugs, etc. 

So, it’s important to ensure that all plugins and themes work and are safe from viruses before adding them to your site. It is also essential to regularly update them to prevent further issues.

❌ Compatibility issues with plugins and themes

Themes and plugins are created by different developers, so many plugin incompatibility issues can arise as well. These issues can cause common errors, which can negatively affect the home page, blog posts, and even theme files. 

To avoid such issues, it’s crucial to ensure that all extra and basic plugins and themes you are using are compatible with each other and with the latest version of WordPress. Before adding any new plugin or theme to your site, make sure to check its compatibility with your current set of plugins and themes.

It’s also important to keep the plugin repository updated to its latest versions. Developers frequently release new versions of plugins and themes to fix bugs and address compatibility issues.

When It’s Worth Building Custom WordPress Sites from Scratch

When it comes to building a customized web, there are a few scenarios where it’s worth the investment. For example, it can be a good choice for:

  • large businesses with complex needs, 
  • companies with unique brand identities, 
  • and website development agencies

Let’s see why.

Large companies often have complex needs when it comes to their websites. A tailor-made site can provide the flexibility and scalability required to accommodate these needs. Also, a bespoke premium theme can be designed to match the brand’s identity and adjusted to suit the specific requirements of the business. This can include custom domains, post layouts, and unique features such as custom contact forms, additional menu items, and newsletter plugins.

Next, building a web from scratch is an excellent option when companies have unique brand identities. Custom development can help create a web that reflects the brand’s personality. You can implement branding guidelines, create a tailored color palette, drop-down menu, change default settings, and other design elements. This helps the web stand out from competitors and creates a more memorable experience for visitors.

Also, it’s a great choice when you run a website development agency, as it allows you to offer a more personalized service to your clients. By creating interactive prototypes, you can work closely with clients to ensure that their needs are met and that the final product is exactly what they envisioned. Tailored WordPress development can also help a design agency differentiate itself from its competitors and attract more high-value clients.

In all of these scenarios, custom WordPress development can be an excellent option.  ✨

However, you now know that it’s essential to have specific expertise and skills, and be aware of other important factors, such as hosting services, hosting providers and plans, as well as custom domains, to ensure that the site is secure and performs well. 

Another factor critical to building a web from scratch is that custom development requires careful attention to detail, including selecting the right plugins from the plugin repository and choosing the appropriate theme framework. 

Therefore, building a tailored web in WordPress from scratch is rather for professionals.

When It’s Not Worth Building Custom WordPress Sites from Scratch

Building a custom WordPress site is not always necessary or appropriate for all businesses or individuals. These three scenarios show that building such a web is not worth it for:

  • Small businesses with limited budgets,
  • Businesses with basic web needs,
  • Individuals without technical expertise.

Small businesses with limited budgets may not have the resources to invest in bespoke development. In most cases, a standard WordPress theme combined with a few basic plugins can meet their needs. What’s more, with the help of popular tools like Google Analytics, Google Search Console, Yoast SEO, and a backup plugin, companies can successfully maintain and monitor their web performance. Developing a custom page can be expensive and time-consuming for such businesses and may not provide a significant return on investment for them. 🤷‍♀️

In addition, companies with basic website needs can also benefit from a straightforward process of using a pre-designed WordPress theme and basic plugins. These businesses can still create a professional-looking site with a pre-designed theme and some basic library of plugins. They can choose from the multi-purpose themes available on the market and tailor them according to their design desires. These themes also offer options to customize them to some extent to give the web a unique look and feel.

Also, building a web from scratch won’t be the best idea for individuals without technical expertise. Instead, they can benefit from using a pre-designed WordPress theme, a detailed guide that walks them through the entire process, or they can simply hire a design agency that will build a site for them. 

In conclusion, building a custom web from scratch is not always necessary or appropriate for small businesses with limited budgets, businesses with basic website needs, or individuals without technical expertise. ❗

Alternative option: Hire a professional WordPress Agency

What about if you are a small business but need a custom site? Or you have unique brand identities but are not familiar with web development? 

In such a case, you can turn to a WordPress development agency for help!

A design company can tailor a theme with the help of its developers, project managers, content writers, business analysts, etc. They can also use extra options to add advanced functionality to their web, such as caching plugins, activate buttons, email marketing services, custom form plugins, social media integration, and e-commerce capabilities.

A development agency can provide a wide range of services that include design skills, theme files, child theme development, default theme customization, and more. 

Another advantage of hiring a WordPress development agency is that they can work within a specific development and marketing budget. They can help businesses and individuals find fantastic multi-purpose themes that meet their needs or create a completely custom design that provides more than basic functionality without going over budget. 

The agency can also work with the client to provide design options and work together to make necessary changes. They can also create an interactive prototype to ensure that the client is satisfied with the design before development begins.

Before hiring an agency, determine a list of factors that need to be considered before choosing your service provider. It will also be helpful to create a plan with plenty of options that can meet your needs in different ways in order to choose the best one that fits your requirements and design agency skills.

Choose Fooz – WordPress Development Agency

Fooz can become your helper for years to come, as it’s a development agency that listens to your requirements and adapts to your ideas while sharing its experience and helping to glamorize your idea so that the best website design of its kind is created.

If you are looking for a reliable partner, you couldn’t have come to a better place. With our experience and a head full of ideas, we believe we can build you a one-of-a-kind web that will establish your position in the market.

If you take a look at our portfolio, you will see that we have worked with many interesting clients and have provided each with a tailor-made solution for them. If any of the projects interest you, or you have your own vision of cooperation, don’t hesitate to get back to us, and our in-house team will be happy to talk!

Get Custom WordPress Sites with No Stress

Building a site from scratch is not possible for everyone, as the right development skills are required, but with the cooperation of a professional development agency, anything is possible. 

Despite the fact that hiring an agency involves more development costs, it provides you with an advanced WordPress page that you won’t find in templates and won’t create on your own without the right knowledge. 

Visit Fooz and see how the specialists deal with custom websites.