Success Story

ArconQ

Building a new website to showcase an enterprise software solution and elevate digital footprint for global market reach.

api
cms
front-end
back-end
ux-ui

About ArconQ

ArconQ offers an all-in-one integration platform designed to streamline software development. Built by Macrix Technology Group,  the product leverages 25 years of experience in digitalisation and automation projects.  ArconQ simplifies the process of software creation, enabling teams to direct their energies toward building and refining the business logic of their solution.

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Timeline

300 working hours from the project’s launch till MVP release

project's launch

December 2023

in progress

December 2023 - April 2024

MVP release and ongoing support

April 2024 - till now

Project’s scope

The client required a new, dedicated website for its flagship product, since the product wasn’t sufficiently highlighted within the structure of the existing company page. The new website required a new, distinct visual design in accordance with the visual identity of the product. The website also had to convey the product's unique value proposition in a clear, convincing and appealing way to target audiences.

UX/UI design

Development

Custom illustrations design

CMS development

Deployment

Support

WORKSHOP PHASE

Development

Challenges and solutions

  • 01.

    Tight deadlines and work pace 

    One of the biggest challenges was the tight deadline. Completing a comprehensive creative and execution process in just 2.5 months is rarely feasible, especially with the added complexity of the holiday season. Thus the success of the initial workshops was pivotal. Through detailed UX/UI sessions, we developed a clear understanding of the client's needs and expectations. It allowed us to deliver a first design iteration that hit the mark without requiring revisions, propelling the project forward efficiently.

  • 02.

    Dynamic animations 

    The client wanted a non-static website, envisioning a dynamic experience with engaging animations. This included pinned sections, custom glows on hover, and other UI enhancements to ensure the site stood out in the tech industry with a truly modern aesthetic. The consultation with developers guaranteed that the technical execution aligned perfectly with the design vision, which helped in addressing potential issues early and kept the project on track despite the tight timeline.

Summary

Business enhancement

Strategic alignment

The new website provided the client with a tool that perfectly aligns with their ongoing strategy. It served as the crucial starter they needed, reflecting their high potential and ambitious goals, helping them capture new markets and support their sales process effectively.

Sales support and market expansion


With its clear, well-organized structure, the website is equipped to enhance the client’s market reach. It supports the sales process by presenting information in an accessible, engaging manner, and making it easier for potential customers to understand the value proposition.

Feature presentation

Creating a dedicated section for feature presentation showcased the product’s benefits in a clear and concise way. Custom illustrations were used to enhance understanding and engagement, meeting the client’s expectations and providing a tailored user experience. 

Tailored User Experience

The design and functionality of the site were crafted to resonate with the target audience. By meeting the client's specific needs with a customized approach, the website became an effective tool for business growth, enabling the client to pursue their ambitious goals with confidence and clarity.

Outcome

Complete responsibility

From the outset, we took full responsibility for all technological solutions. The client trusted our recommendations regarding the builder and custom illustrations, allowing us to lead the project with confidence. Our coordination with their DevOps team during the website's implementation ensured a smooth and efficient launch.

Strong client relationship

The project fostered a very positive and collaborative relationship with the client, based on flexibility, close communication, and a strong cultural fit, creating a seamless workflow and building mutual trust. 

Future collaboration

The strong partnership and successful outcomes have set the stage for more extensive future collaborations. Both Fooz and the client are excited about the prospect of continuing to work together, driven by a shared vision for growth and innovation.