What is a Top Bar?
A top bar is a sleek, horizontal section that is a great promotion tool because of its visibility. They can be subtle and blend seamlessly with your website’s design, or they can be bold and captivating, ensuring that the message doesn’t go unnoticed.
Even though tool bar may be seen as a simple tool, it can significantly change the user’s accesibility over content on your website. You can use it to share crucial updates, showcase new features, offer discounts, or provide essential information like office hours.
Top Bar vs. Pop-Ups: What Makes the Top Bar Shine?
Remember the era of pop-ups that popped into existence at their own time, often causing more frustration than good? Well, the top bar is here to change the game. Pop-ups often interrupt the user’s browsing experience and can feel intrusive. The top bar, on the other hand, is a subtle marketing and information tool that is more subtle but still conveys what should be seen.
Top Bar Possibilities
Control where it appears
The beauty of it lies in its customizability: what sets this seemingly straightforward feature apart is the level of control it affords. With the top bar, you dictate its placement, whether you prefer it on your pricing page, blog pages, or across all pages. You can even set when it pops up, like during certain hours or on specific days.
Full customization
You can make it match your brand’s vibe, changing stuff like background color and button designs. The message on it is totally editable, and you can even add elements like SVG icons.
Different for every occasion
Feel free to create multiple top bars, each tailored to specific occasions, whether it’s a seasonal change or Black Friday. They can be used as mini-campaings that you can implement in no time.
Examples
Landingi.com
The Landingi.com website is a great example of how to use a top bar to convey more content to users in a subtle way. Their top bar informs about new feature available with custom button and SVG image. They also use top bars as tools to promote specific products or to give information depending on sessions or special days.
Colorful top bar to catch customers attention
neptune.ai
neptune.ai is another example of how to use top bar to make your content more accessible for the user. This top bar preserves the website’s colors and is fully clickable. It also has the option of closing it.
Top bar above menu encouraging to see more content
Impact Hub – Zurich
Impact Hub – Zurich uses top bar to redirect their users to other platforms, such as LinkedIn, to the content that is valuable to the company.
Top bar directing to LinkedIn post
Tips
Using Top Bar can bring multiple advantages to your website. Here are another few examples of how you can use Top Bar:
Growing Your Subscriber List
Email marketing is a fantastic content marketing tool. Using the top bar can encourage visitors to subscribe to the newsletter. An attractive opt-in form with an offer can boost your subscriber numbers.
Driving Traffic to Landing Pages
If you’re promoting a new landing page or product launch, the top bar can become a traffic driver. Creating a compelling message with a link to your landing page can make your conversion rates rise.
Testing and Optimizing
Experiment with different top bar messages, designs, and placements. A/B testing allows you to find out what resonates best with your audience. Regularly analyze the top bar’s performance and adapt accordingly.
Conclusion
As you enhance content accessibility and user engagement, remember that the top bar should be neat, lightweight, and non-disruptive to your website’s performance. It should be a seamless addition that works effortlessly on both desktop and mobile devices.
Incorporating this tool into your content marketing strategy can produce impressive results. The top bar’s ability to convey information while respecting the user’s control is a game-changer in the world of digital marketing. Try it out and discover the subtle yet significant impact it can make in your content accessibility efforts.
Natalia Barańska
Marketing Specialist
