Success Story
Cybersmart
Transforming CyberSmart's online presence with a sleek, user-friendly website that delivered their new positioning, significantly boosting partner acquisition and set the stage for global expansion.
About Cybersmart
CyberSmart is the UK's leading cybersecurity platform designed to deliver Complete Cyber Confidence for SMEs and the organisations that serve them, worldwide.
To protect and preserve their people, processes and technologies against cyber risk. It’s an all-in-one solution that combines monitoring, optimization, training, and insurance into a single system.
Project’s scope
The client's website was due for a refresh and challenging to navigate, with a design that made content management and the creation of new subpages difficult without outside help. The main objective was to simplify the content management system, allowing the client to manage the website and create subpages independently. Alongside this, the client wanted a fresh, modern redesign to improve the overall user experience.
The key goals for the new website included increasing opportunity generation by making it easier for visitors to schedule appointments and explore products. Additionally, it was crucial to reduce bounce rates by enhancing site usability and engagement. The client also aimed to improve communication by making it easier for visitors to get in touch, and to upgrade content accessibility and readability.
User-Friendly Content Management System
Website redesign
Mega menu implementation
Development
Challenges and solutions
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01.
Integrating client content into a new design
One of the primary challenges was to effectively integrate the client's existing content into a new, modern design. This required a fresh visual overhaul and harmonizing the new design with the client’s established brand identity. To do so, we adapted the client's current color scheme and visual identity to fit the new website design. Despite the strict guidelines for fonts and colors, we managed to create a cohesive and appealing visual presentation that maintained brand consistency.
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02.
Flexible layouts and component design
The need for a flexible website layout posed another significant challenge. The client required a variety of page components in multiple block variants to allow for full flexibility in changing the site’s layout and presentation. We provided the client with a versatile set of tools to present content in various ways. Thanks to this approach the website could be easily customized and updated to meet evolving needs.
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03.
Meeting the deadline with concurrent content creation
The project had a tight deadline, with content creation occurring simultaneously with the website development, which required careful coordination and efficient workflows. Thanks to effective project management and close collaboration with the client, content and development progressed smoothly and cohesively, and we successfully delivered the project on time.
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04.
Building user-friendly, reusable blocks
Another challenge was to develop universal website blocks in line with the design and offering many useful options without being overly complicated. By implementing a well-prepared Gutenberg editor, we provided the client with a powerful yet user-friendly tool to manage and update the website effortlessly. This solution combined extensive functionality with straightforward usability, providing the client with the option to maintain the site independently.
Summary
Business enhancement
WEBSITE REDESIGN
The visual overhaul of the website was a game-changer in modernizing its look and feel. We took the client’s existing content and wrapped it in a fresh, cohesive design that significantly improved the user experience. It was a guarantee that everything was aligned with the client’s brand, keeping things professional and consistent.
Opportunity generation
One of the main goals for the new site was to ramp up opportunity generation. By making it easier for visitors to schedule appointments and showcasing the client’s products more effectively, we created a streamlined pathway for potential partners to connect. This focus aimed to turn more visitors into prospects, driving business growth.
Reduced drop-off rates
To tackle the issue of high bounce rates, we focused on making the site more engaging and user-friendly. By developing flexible layouts and presenting content in varied ways, we kept visitors interested, which helped reduce the number of people leaving prematurely.
Enhanced communication
We added better tools and features to make it easier for visitors to get in touch with the company. User-friendly forms and clear calls to action made contacting the company straightforward, improving overall communication.
Outcome
The redesigned website received very positive feedback, with the client appreciating the new look and improved functionality. Now, they are eager to continue developing and expanding the site, using the flexible block components we created, which have made managing and presenting content much easier. These blocks are also currently the foundation for preparing a new version of the website specifically for the Australian market.
