Landing page for a CSR campaign

"Gra o psieżycie" Sir-Dog-Vival Game is a great example of colourful yet simple idea that touches on a very important issue. Proudly, we were part of that campaign.

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For whom

Imago PR is one of the largest and most recognizable PR agencies on the Polish market. Its projects have been awarded many times with “Złote Spinacze” (Golden Paper Clips) and presented abroad, for example in the final of the global IPRA Golden World Awards.

The challenge

A quick project, implementation and a launch of a landing page for a social campaign aiming to draw attention of children and teenagers, as well as young adults, to the problem of abandoning dogs on highway. The website is supposed to present rules of Minecraft-related competition organized by the Agency, and to enable sending a competition entry.


Using WordPress design tools, in only 24 man-hours, we managed to make a fully functional website of the campaign in an interesting Minecraft style. After an approval of the Agency and the end client, commissioning and optimization were carried out. We supported the Agency in technical aspects and implemented any necessary changes throughout the entire process.
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30 hours of work

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1 week turnaround time


We acted quickly and launched the campaign as it had been assumed - at the beginning of winter holidays. Due to the support of Minecraft Youtubers, thanks to whom the website was visited by more than 13,000, the action quickly gained momentum. The number of entries for the competition exceeded our expectations. Thanks to a good idea and its quick implementation, the campaign objective was achieved. We are glad to have contributed to this success.



Marta Dobrzańska Account manager

"Fooz's team proved to be an excellent partner responsible for creating and implementing a website for our campaign. Excellent and fast communication, quick response time to our comments or requests, a creative website design, well reflecting the Minecraft climate and presumptions of our action, and most of all, cool people with whom cooperation is a pleasure. It will certainly not be our last joint project. I strongly recommend you!"